Aerospace & Defense
The key objective of this TalentBrew was to own the presence on Search Engines and decrease the dependency and spend on job boards.
- Own their presence on the Search Engines
- Move budget away from job boards
- Shift focus toward TalentBrew, SEM and aggregators
- Mobile-enable the job search
- Measure ROI sources with Campaign Management tracking tools
- Jobs are optimized to provide exposure on the search engines
- Pay Per Click campaigns on Google and Yahoo! drive traffic
- Multiple vanity URLs make it easy for recruiters to share jobs with candidates
- Expansion of mobile and social components in 2011
- Landing pages with vanity URLs are used for offline media to track results
- Average # of page views per month – 27,369
- Average # of apply clicks per month – 3,468
- Average # of unique visitors per month – 8,594
- Over 2 million page views
- Over 1,000 completed applications
- Over 8,500 visits driven by Google
- 110 terms ranking in top 10
