Healthcare
The key objective of this Healthcare TalentBrew was to encourage qualified candidates to learn more about the organization and easily search for jobs.
STRATEGIC OVERVIEW
- Reinforce their position as an Employer of Choice
- Measure ROI with Campaign Management tracking tools
- Promote job opportunities in niche program within company
- Improve candidate experience on career site
- Establish presence in social media
SOLUTIONS
- National and local media placements pointing to search engine optimized landing pages
- SEM and organic search traffic
- Mobile destination and Twitter job feed
- A niche WebBIT driving candidates to optimized job listings
- Expansion of Facebook job feed in near future
RESULTS
- Average # of page views per month – 28,239
- Average # of apply clicks per month – 4,580
- Average # of unique visitors per month – 12,232
- Over 4,700 applications at a CPA of $23.04
- Over 33,600 visits
- Average of 2.47 page views per visit
- Over 9,600 applicants and 150 hires in two months
Contact your account representative or email info.talentbrew@tmp.com for more information. To learn more about TMP Worldwide, visit www.tmp.com
