Retail
The key objective of this retail TalentBrew was to shift the company away from their dependency on three major job boards.
STRATEGIC OVERVIEW
- Position them as an Employer of Choice in the retail industry
- Launch brand platform with a new career site in 2009
- Move to negotiated contracts with job boards, aggregators and SEM in 2009
- Shift focus toward TalentBrew, SEM and aggregators in 2010
- Shift focus to social and mobile in 2011
- Measure ROI sources with Campaign Management tracking tools
SOLUTIONS
- Almost 19,000 optimized jobs currently listed bring great exposure
- Pay Per Click campaigns on Google and Yahoo! drive traffic
- Multiple vanity URLs make it easy for recruiters to share jobs with candidates
- Expansion of mobile and social components in 2011
RESULTS
- Average # of page views per month – 57,493
- Average # of apply clicks per month – 11,980
- Average # of unique visitors per month – 24,092
- Over 400,000 page views
- Over 12,000 jobs have been applied to
- Organic traffic makes up 75%
- Paid traffic makes up 25%
- 126 terms ranking in top 10
Contact your account representative or email info.talentbrew@tmp.com for more information. To learn more about TMP Worldwide, visit www.tmp.com
